From 15th – 24th December Jermyn Street is welcoming a new generation of luxury British menswear brands, offering a modern approach to gentlemen’s dressing from top to tail.

With Christmas approaching, this is the perfect destination to find a unique and menswear gifts that you won’t find on the high street. Open from 10-7pm Monday – Saturday 12-5pm on Sunday and offering a selection of underwear, loungewear, ties, cufflinks, shirts, knitwear and leather accessories.

Featured Brands include; Marwood, a luxury accessories brand that celebrates the traditions and techniques developed by the most skilled, historic factories and fabric mills across the UK but challenged the traditions by using unusual fabrics such as lace for ties. Since its launch, Marwood has grown its range to include ties, bow ties, pocket squares, scarves, neckerchiefs, socks, braces, gloves and eye masks.

Hamilton and Hare is a premium British men’s underwear and loungewear brand. Inspired by the original boxing short, worn in the ring to make prize fighters look and feel their best, their underwear is designed to do just that. Designed in London and made using small-scale producers in England and Europe, quality and fit are top priority. They believe in the importance of underwear and have set out to give it the attention it deserves.

Alice Made This is a luxury accessories brand for men, made in Britain, celebrating materials, manufacturing processes and industrial craftsmanship. From high tolerance aerospace parts, Formula 1 high-friction components and hand-braided marine knots, they explore unexpected avenues – manufacturing, artisan and industrial – to develop luxury products that have personality, elegance – and a story to tell.

Fourth & Main is a London based menswear brand providing everyday style solutions for men. Their aim is to create wardrobe staples for years to come. All their items are made in their London factory and this close relationship allows them to deliver ‘Made in England’ high quality pieces at an accessible price. The majority of their cloth is sourced from the UK.

Tusting is a family owned leather accessories brand based in the heart of the English countryside, with its roots deep in the English leather and shoe trade. The fifth generation of the family is now at the helm, following a long line of Tustings who have been tanning, grading and trading the world’s finest leathers for over 130 years. This deep and expert knowledge is the secret ingredient that guarantees the selection of the perfect leather for each exquisite piece made in their workshop.

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Sufiyeh Hadian