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All White Everything With AG
May 23, 2018
All white everything is a hard thing to pull off without looking tacky. With temperatures rising and summer getting closer, white is a colour that Candid’s Thomas Falkenstedt wants us to wear, especially when AG shows us it can be in a sophisticated way. We applaud the fresh and crisp approach to white and hope you will try it.
AG itself dates back eighteen years. It was launched in 2000 by Yul Ku, a pioneer in the denim industry. While AG are rooted in denim, their evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008 and since then the AG design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: chic, sophisticated and classic. Not having been a fan of all white before, I find the new all-white pieces from the SS18 collection refreshing and worth a try.
AG is thorough throughout the process of creating the perfect pieces. From the initial stages of concept and design, to cutting, sewing, laundering, finishing and shipping, their vertically-integrated manufacturing facilities unite their design expertise with manufacturing ingenuity.
More and more fashion companies are taking their social responsibility seriously and thinking about the environment. Whether its their Ozone Technology, use of eco-conscious fibres, or their partnership with charity: water, a non-profit organisation dedicated to bringing clean and safe drinking water to people in developing nations, they are committed to making a difference and we applaud that.
The collection is not all white, however. If you want to add a tad more colour to a predominantly white wardrobe, see more of AG’s SS18 collection, on their website.
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