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London Calling With AI Riders on the Storm SS18
June 7, 2018
You all know about the anti-fog goggles and other weird-but-functional features on AI’s jackets and hoodies from this previous article. This SS18, eclectic designer Giovanni Chicco has created a collection for AI Riders on the Storm that is both functional and stylish. Featuring water and windproof elements, the lightweight and easy-to-wear pieces are realised through a strikingly vibrant colour palette and a beautiful campaign shot in and around London’s architectural hot spots to reflect the urban element and architecture behind the jackets that AI Riders on the Storm creates.
The collection is punctuated with of-the-moment prints, to see the urban explorer through the spring/summer adventures ahead. Some of the most remarkable items of Riders on the Storm include tri-coloured camouflage and tropical-patterned rain jackets, which immediately immerse the wearer into a world of the great outdoors, even if they’re simply dwelling in the city.
The menswear collection consists of a range of sweatshirts, hoodies, parkas, lightweight bombers and rain macs, covering all the SS18 wardrobe staples. From the hooded zip-up sweaters featuring multiple zip and pocket detailing to the parkas, heightened with multiple pockets and intricate stitching details, AI Riders on the Storm pay fine attention to all details.
The floral pattern is just one among many beautiful pieces for the SS18 collection and the first one to tell me where these amazing arches are will get a dinner, at my expense. The imagery lifts the collection even further, even though the pieces are beautiful no matter the setting or location.
The SS18 collection maintains the key identity of AI Riders on the Storm throughout, with every piece featuring the signature detachable goggle logo on the left arm. Technical and functionality at the core of the pieces promises to keep you covered come rain or shine throughout the season.
To get yourself one of these beauties, head over to the AI website.
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