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Art Meets TV: A Match Made in Design Heaven with The Frame from Samsung

July 18, 2017

Lifestyle | by Rose Stewart


We love art, but with the lure of Netflix, we kind of also really love TV. Now we can enjoy both through Samsung’s newest offering: The Frame.

Winner of the Best of Innovation award at the 2017 CES (Consumer Electronics Show) and designed to look like a framed photograph or piece of art when not in use as a television, Samsung’s newest ‘lifestyle TV’ has a built-in Art Mode element where a choice of over one hundred pieces of art can be displayed (commissioned and selected by Samsung). If you want to enhance the selection, you can subscribe to Art Store for a one-off fee of £14.99 or a monthly fee of £3.99 for access to over three hundred pieces from a curated collection of established to up-and-coming artists from galleries and museums such as Saatchi Art, LUMAS, Artspace, Sedition and Magnum Photos.

If you’re more a fan of your own photography, you can also display works from your personal collection.

Swiss designer and founder of Fuseproject, Yves Behar worked with Samsung on The Frame, bringing his expertise of industrial design and integrated technology to the project. Other clients of Behar’s include Prada, PUMA, MINI, Swarovski, Apple and Herman Miller.

The Frame comes in two sizes: 65-inch (80 x 142 cm) and 55-inch (68 x 121 cm) and has brightness and motion sensors and a no-gap wall-mount. A transparent optical cable pairs with the One Connect box to seal the impression of art over electronic.

Three bezel colours are available: Walnut, Beige and White, which can snap on over the black bezel for the ultimate in customisation, and it also comes with a studio stand.

When you’re not admiring your new, changeable art collection, you can watch your favourite shows via 4K Ultra HD. Accessories include a Smart Hub, a remote control and the Smart View app – to link up your smart devices, plus 2GB of storage for photos and art.

The Frame start at £1,999.99 and it can be purchased from Samsung’s online store and select retailers.