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Artist and Designer Jaime Hayon takes on the Hotel Barceló Torre de Madrid

April 30, 2018

ArtsHotels & SpasMixed Media | by Harry Seymour


Jaime Hayon is a Spanish artist and designer, known for his playful, chic style who has been dubbed ‘the crown prince of design’ by the Financial Times, since rocketing to fame over the past eighteen years and becoming one of the world’s most in demand designers. His list of accolades and awards, for someone so fresh in to their career, is unparalleled, while his style is recognisable for being humorous and wistful, often fusing Pop art imagery, pastel colours and Scandinavian influences – crafting a look that is refined, inviting and particularly millennial.

Born in Madrid in 1974, Hayon went on to train as an industrial designer in both his native city and Paris. In 1997 he landed a job as the Director of Design at Fabrica, a design academy in Trevisio in Italy, funded by the Benetton group. As an artist, his work was first shown at London’s David Gill Gallery, which was followed by many exhibitions and installations set up in major galleries and museums worldwide in venues like the: Vivid Gallery, Mak Vienna, Groninger Museum, Aram Gallery, London’s Design Museum, Mudac museum, Gallery Thomas in Munich, Walker art center, Centre Pompidou, as well as the Basel Art Fair, to name a few…

He also set up his own design studio in 200o, where he has turned his eye to everything from restaurants to rugs, shoes to office blocks, and just some of his clients include Camper footwear, Swarovski and now, Barceló Hotel Group.

One of hit latest projects, which opened in 2017, is Hotel Barceló Torre de Madrid in the Spanish capital city known for its style. Madrid’s wide boulevard’s and well-dressed citizens often swan to the hotel’s part of town, which is just a stone’s throw from one of the world’s most famous art galleries filled with the most fashionable paintings of their times, the Prado, and the trendy shopping district just north of the Retiro park, known as Goya.

The hotel blurs the boundaries between art, design and hospitality. The first thing you notice when entering the lobby is a larger-than-life black and white striped bear wearing a gold top hat, which sets the tone of wit for the rest of the building.

Further through the lobby and in to the bar, restaurant and rooms, Hayon’s signature design flares are present throughout. His famous Catch chairs, Palette tales and monkey-butler tables are scattered throughout. Hayon has also collaborated with other design houses including Fritz Hansen, Gubi, Arflex, Cassina and BD Barcelona to create many of the hotel’s lighting, textiles and fittings.

Hayon’s youthful take on design and modernism makes the hotel resonate with young audiences. “I wanted to take guests on a visual journey through Spain’s past, says designer Jaime Hayon. “…combining Arabic and Moorish details with a touch of fun and creating a unique space that represents a new vision of Spain.   At Barceló Torre de Madrid I have tried to show the city’s diversity and richness through the design, mixing traditional architectural elements with wonderful sculptures and art pieces. It is a move away from the traditional aesthetic the city is used to.”

Barceló Torre de Madrid is just one of a new breed of super-styled hotels popping up around the world, where art seamlessly blends in, and caters to the aesthetic of a well-eyed type of tourist.

Located in one of the city’s tallest buildings, just off the Gran Via, the hotel has 256 guest rooms, each of which Hayon has worked on. The hotel also features a stunning all-white-clad roof top pool with some of the best views across Madrid that can be found anywhere, and a funky restaurant and bar with menus and cocktail lists that as design-focused and curated as the rest of the hotel. It is little wonder the hotel was an official catwalk location for Madrid fashion week.

Words by Hugh Mellors

Hayon Studio, and Hotel Barceló Torre de Madrid and the Prado Museum

Double rooms at Barceló Torre de Madrid start from €300 per night. Rates are based on two sharing a Deluxe Room with views of the Royal Palace and Gran Via Street.  Room only basis