Candid were invited down to, ‘Aveda Men’s Grooming‘ located in Covent Garden in the Aveda Institute.
Upon arriving at the huge glass building that is the Aveda Institute, we were greeted by the incredibly friendly and helpful staff who offer a hot or cold beverage – a word of warning here; if your drink isn’t one of the Aveda choices, it shall be acquired from the café next door and you will be charged for it. The men only salon at Aveda is located in a small area at the front of the building. It contains four workstations, each with their very own barber shop seats and provides shaves, facials, haircuts, beard trims and scalp cleanses all from this single chair. Not having to walk back and forth from the basin to the workstation really adds to the overall feeling of relaxation which this whole experience typifies.
The detoxifying scalp cleanse is a real indulgence and comes with not only an intoxicating choice of scented oils but a tension-relieving head massage and hand massage while your head is wrapped up to ‘soak’. All their products are strong in an organic scent, with hints of spice and citrus that gives off a relaxing fragrance, however the lavender could very well send you to sleep.
Due to the small space being encompassed within this huge venue, we would only recommend this salon if you aren’t too distracted easily, as the building can be busy – in fact more than 60,000 people pass through the doors yearly.
The cut throat shave is a satisfying treatment and carried out in a calming and bespoke nature which is great for first timers, although privacy isn’t fully guaranteed due to a large window leading to the café so please be aware of this before booking a treatment.
You are well cared for at Aveda and the treatments are tailored and priced so that you can pick multiple to have in one go to have the full experience. We advise this for the fast paced gent due to the noise and size of the salon. Saying this, you will always fully experience the undeniably great service along with products that will leave you feeling refreshed and relaxed.
Pricing of services can be seen here
Danny Keeling, Creative Director