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 Music Event: BBC Introducing Music, Amplify

October 6, 2017

Music | by Elspeth Pierce


There is one thing that Ed Sheeran, Florence and The Machine and the 1975 all have in common; they uploaded an early sonic offering to BBC Music Introducing and then their lives changed. This year marks ten years of BBC Music Introducing, a platform that has given musicians the opportunity to have their sound heard and they are celebrating with Amplify. Amplify is the biggest new music business event ever to be held in the UK and of course Candid Magazine will be there to cover it.

With over a hundred sessions and two hundred and fifty speakers, Amplify will feature the biggest names in the business including Chase & Status, Melanie C, Marika Hackman, Nina Nesbit, JP Cooper and Rae Morris joining previously announced The Libertines, Blossoms, The Courteeners, Hurts, Frank Carter, Becky Hill, Annie Mac, Jo Whiley, MistaJam, Jamie Cullum, Bob Harris, The Hunna and many more.

BBC Amplify Candid Magazine

BBC Introducing has provided the platform for a myriad of the biggest performers in music today, who have had the opportunity for their sophomore efforts to be heard, played and publicised. Jo Whiley states: “I am passionate about giving up-and-coming musicians the chance to get heard and break into the mainstream.”

This will be the first time in history that all of the industry experts gather under one roof, where musicians can take their demo straight into the throngs of the event and have it listened to and critiqued live by some of the biggest contributors to the heritage brand from Jo Whiley to Steve Lamacq at his ‘Demo Bag’ stage, the legendary Annie Mac and more.

Across the three-day event that kicks off today, revellers, music industry insiders and hopeful musicians will have the opportunity to rub shoulders and share in their love of all things sonic.

Some of the highlights of the event include:

The Journey Stage in association with AWAL:

Headline sessions from some of the biggest artists around, looking back at how they got their big break and giving aspiring musicians their insider tips.

The Industry Sessions powered by SoundCloud:

Spread across nine theatres, these discussions and hands-on workshops offer an insight into key elements of the music industry, such as How to Get Your Music on the Radio, How to Get Gigs and Music Manger Masterclasses from artist managers including Tara Richardson (Foals), Jamie Oborne (The 1975) and Peter McGaughrin (Everything Everything).

A team of BBC DJ’s will be hosting sessions across the three-day event, chatting to artists and talking about their own music journeys. These include Annie Mac, Jo Whiley, Steve Lamacq, Annie Nightingale, Huw Stephens, MistaJam, Jamie Cullum, Phil Taggart and more

The Bandstands in association with Sentric Music: 

Continuing their tradition in showcasing unsigned talent, Introducing Bandstands will feature the next generation of new talent as well as offering ‘open mic’ sessions, too.

BBC Amplify Candid Magazine
The Hunna, photograph by Katy Cummings

Other sessions at the event not to be missed: 

CHASE & STATUS – BEDROOM PRODUCERS TO FESTIVAL HEADLINERS

THE HEADS OF LABEL MASTERCLASS

THE LIBERTINES – IN CONVERSATION WITH PHIL TAGGART

URBAN DEVELOPMENT: HOW DO YOU CREATE A LEGACY IN URBAN MUSIC?

HOW TO GET A GIG

THE A&R MASTERCLASS

GRIME IS THE NEW DIY

A GUIDE TO SELF RELEASING – THE ULTIMATE IN UNSIGNED DISTRIBUTION

THE MUSIC MANAGER MASTERCLASS

JAMIE CULLUM AND FRIENDS

BAD ONLINE? HOW TO BE GOOD AT SOCIAL MEDIA

FROM YOUR BEDROOM TO IBIZA

FRANK CARTER – IN CONVERSATION WITH…

AIM PRESENTS: WHAT’S IT LIKE FOR WOMEN IN MUSIC?

HOW TO RUN A LABEL

ANNIE MAC’S PLAYLIST

BLOSSOMS – FROM STOCKPORT TO THE MERCURY PRIZE

AIM PRESENTS: KEEPING CONTROL OF YOUR CAREER

INSTRUMENT MASTERCLASSES WITH MARSHALL

RAY BLK – IN CONVERSATION WITH PHIL TAGGART

THE HUNNA – BBC INTRODUCING TO BRIXTON ACADEMY IN 2 YEARS

I CAN’T GET YOU OUT OF MY HEADLINE

COURTEENERS AND HURTS – IN CONVERSATION WITH JO WHILEY

PRS & PPL – A GUIDE TO WHAT WE DO

BASCA AND MPA PRESENT: HOW TO WRITE HIT SONGS

HOW TO MAKE MONEY? WITH MUSIC GLUE

SENTRIC; THE SYNC SESSIONS

AWAL PRESENTS: HOW TO MAKE IT IN THE NEW MUSIC BUSINESS

STEVE LAMACQ’S DEMO BAG

RADIO 1 AND 1XTRA HEAD OF MUSIC CHRIS PRICE ON RADIO PLAY

AIM PRESENTS: MEET THE INDEPENDENT A&R SUPERSTARS

BOB HARRIS’ UK COUNTRY MUSIC TAKEOVER

AWAL PRESENTS A&R: BUILDING A REPETOIRE

Tim Etchells, Managing Director of SME London says, “we’ve created Amplify, to guide people through the minefield and help them grab that big break.” And with that in mind, what are you waiting for?

Tickets are now available for £26 for the weekend. BBC Introducing Presents Amplify takes place 6th – 8th October 2017. For tickets and info: introducingamplify.com.

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