Bentley Fragrances are set to launch a new men’s fragrance this spring – Bentley Infinite – that captures the luxury feel of the iconic British cars. While many of us will only be able to admire the prestigious motors from the pavement, the new fragrance is a touch more accessible. In two guises – an eau de toilette and the longer-lasting Infinity Intense eau de parfum – the deep, complex and masculine fragrances promise their wearers a sense of “youthful, modern elegance and power”.

Perfumer Nathalie Lorson, creator of Bentley Infinite, isn’t new to the luxury fragrance market having previously created scents for many luxury brands including Burberry and Yves Saint Laurent. Her secret to creating luxury fragrances is using top quality ingredients and using them generously – more is more, if you will.

The Bentley Infinite fragrance takes our nose on a journey through natural citrus top notes combined lavender and cedar, then florals and pepper, before settling with a patchouli and vetiver base. The Infinite Intense notes, while altogether similar, provide a deeper and earthier experience with the addition of moss, which thanks to its higher concentration of fragrance also stays on the skin far longer. The Infinite bottle housing the fresh and woody fragrances share the design elegance the company is famed for, in heavy glass shouldered with silver metal, and featuring the iconic Flying ‘B’ logo. In addition to the fragrances, range also features hair and body shampoo.

The new Bentley Infinite range will be available in selected perfumeries and department stores from April 2015.

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Mikael Jack