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BFC appoints first LC: M International Menswear Ambassador
March 4, 2015
The British Fashion Council has announced the appointment of actor, model, singer and philanthropist Hu Bing as the first International Ambassador for London Collections: Men (LC: M), joining the existing dynamic roster of David Gandy, Dermot O’Leary, Nick Grimshaw and Tinie Tempah. In his newly appointed role, Hu will be working closely with the Menswear Committee to champion British designers, attend LC: M shows and share his experiences from emerging talent to global brands.
Hu was introduced to the British Fashion Council by GQ Asia Pacific editorial director Grant Pearce and LC: M committee member, who has brought Chinese menswear designers to London as part of a strategy to build closer relationships and trade links between China and the UK. The menswear committee is fundamental in supporting and promoting LC: M, ensuring the showcase is a unique opportunity to see and buy British menswear and experience the UK’s dynamic creative industries.
“I am extremely honoured to be appointed as the first International Ambassador for London Collections Men,” said Hu. “I look forward to supporting the British Fashion Council and working alongside the existing menswear committee and ambassadors to promote British fashion worldwide.”
London Collections: Men SS16 will run from 12-15 June 2015