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Billionaire Boys Club EU Celebrates Flagship’s Two-Year Anniversary with Exclusive Capsule Collection

November 17, 2017

Fashion | by Thomas Falkenstedt


Billionaire Boys Club (just the name alone sounds good right?) have announced that they are set to release a capsule collection of hoodies and t-shirts to celebrate two years at their highly successful Marshall Street flagship store, which launched on November 9th.

Taking inspiration from the store’s London location in Soho, one of the capital’s most iconic shopping districts, the collection features the ‘LDN’ logo emblazoned in a patriotic Union Jack Print. This ‘LDN’ motif was first seen at the store’s initial grand opening, following in the tradition of Billionaire Boys Club store launches globally – including New York (NYC) and Tokyo (TKO) – and sits alongside the brand’s highly recognisable astrohead logo. The design has been realised in high-quality, three-colour glitter for a distinctive, yet premium finish.

The two- year anniversary of the flagship store coincides with a complete revamp of the Marshall Street premises, to include features such as walls decorated in the Billionaire Boys Club trademark camo print.

 

Billionaire Boys Club is seen on celebs like Skepta…

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…and Vic Mensa.

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