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Brand: Serge DeNimes

July 2, 2013

FashionLondon | by Danny & Josh



Whilst the market for men’s graphic tees may be saturated with plagiarism, blatant commercialism and the downright cringeworthy, there are still plenty of brands that take a more considered approach to the genre. Take for example Serge DeNimes, the brainchild of Oliver Proudlock, who founded the company with the intention of creating covetable tees of the highest quality. With prints inspired by photographs of the Rio Carnival taken by the talented Lena Proudlock and Douglas Villiers in the 1970’s, Serge DeNimes stands out from the crowd with a definable artistic base to their work.




Each piece is hand-dyed and goes through a 4-layer silkscreen printing process onto high-quality cotton, making every tee almost bespoke. Not just for the boys, the brand prides itself on being marketable to both sexes, so girls can also get in on the action. So if you are looking for a t-shirt brand that isn’t simply re-hashing the same tired graphics and takes pride in the quality of it’s products, then look no further than Serge DeNimes.




To find out more visit sergedenimes.com.


Jordan Porteous, Junior Fashion Editor