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British Fashion Council Announces NEWGEN MEN Recipients

April 6, 2016

Fashion | by Victoria Pelham

Cottweiler, Alex Mullins and PIETER Autumn/Winter 2016
NEWGEN MEN recipients Cottweiler, Alex Mullins and PIETER – Autumn/Winter 2016

As the city begins gearing up for another season of London Men’s Collection in June, the British Fashion Council has announced it’s line-up for their NEWGEN MEN support, sponsored by Topshop. The ten recipients include seven designers who continue their sponsorship, including Cottweiler, Alex Mullins and PIETER, and three designers who will receive NEWGEN support for the first time: Phoebe English, Kiko Kostadinov and Wales Bonner.

Like most NEWGEN line-ups, the three new designers come from various backgrounds, skills and aesthetics. Phoebe English, who will be premiering her third collection, will be a favourite amongst minimalists, as Central Saint Martin’s grad Kiko Kostadinov channels the abstract and MAN-alumni Wales Bonner features a healthy combination of the two.

Together with the recurring recipients, the new designers represent “the innovative identity of London Collection’s Men,” as well as “what is so special about British Menswear in their own ways,” said Chief-Executive of BFC, Caroline Rush.

The British Fashion Council also will be saying goodbye to Agi & Sam, Astrid Andersen and Nasir Mazhar, who will be showing at LCM without NEWGEN support for the first time in six years. While their formal relationship with NEWGEN comes to a close, BFC looks at their exits as a successful “graduation,” watching as they “continue their journey as established brands.”

With the sponsorship, each designer receives financial support as well as mentoring, in order to grow the brand, either through implementation of their impending shows or strengthening specific aspects of business. Along with strengthening the business side, BFC provides legal, commercial and accounting advice for all of the designers.

Established in 2009, the NEWGEN sponsorship has an all-star bill of previous beneficiaries, including J.W. Anderson, Christopher Raeburn and Sibling. With BFC’s track record for finding talent, it’s safe to say that the new kids are surely here to stay.

Words by Jennie Neufeld