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Candid Sits Down with Dylan Jones at The Industry
February 11, 2015
When The Industry, private members’ club for fashion professionals announced the chairman of London Collections: Men as its next speaker, Candid felt that the inside scoop from such an industry professional would educate our readers with the behind the scenes at not only Condé Nast but at the British Fashion Council. Dylan Jones is one of the most influential men in British fashion right now not only is he chair of the menswear committee at the British Fashion Council but most notably the Editor-in-Chief at British GQ.
The Industry, which meets six times a year, consistently brings together a strong mix of fashion’s most sought-after industry professionals and Candid’s Editor-in-Chief, Joshua White and Creative Director, Danny Keeling were alongside other members, such as retail entrepreneur and co-founder of London Collections: Men Harold Tillman, famed retail consultant Frances Card, managing director of Forward PR (and The Industry) Courtney Blackman and a number of delegates from Harvey Nichols, Browns and COS.
Covering hot topics and hard issues, Dylan was interviewed by Editor of the world’s largest news and contact provider, Fashion Monitor’s Sarah Penny – offering members straight-spoken advice on the media industry and exclusive insight into the inner workings of the bourgeoning men’s market. “15 years ago it would have been very difficult to put a man on the cover because it wouldn’t have sold,” explained the editor. How times have changed. In many ways, Dylan has paved the way for independent publications, pioneering the introduction of high-end designer editorial, luxury lifestyle and political content within men’s magazines.
Discussing the rise of London Collections: Men and his ascent to the top of the GQ masthead, Dylan told members that in order to succeed, you need two things: work ethic and luck. “You need to work harder than you ever have in your life and you need to be lucky at a young age – and I was lucky, that’s how I got into the industry.”
“I don’t see why men’s fashion week shouldn’t be as big as women’s fashion week in any city,” he concluded, explaining that London’s eclectic mix of fashion, parties and dinners make it attractive to buyers flying across the world. “British menswear has the recognition of globally being the best in the world and we own every youth culture that has ever been invented – commercially I’d like to see that replicated.” Every established label worth its salt is pushing menswear like never before and we’re hoping to see some of our favourite London-based designers become international household names in the coming years.
So what does Jones predict for the future of men’s fashion? It’s the million-dollar question. “The short answer is I have absolutely no idea,” simply states Dylan in his idiosyncratic straight-to-the-point style. We can’t argue with that – no-one does, but we’re looking forward to finding out.
By Harriet Bowe
Photographs by Sam Atkinson for The Industry