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Colmar Goes Under The Sea With Au Jour Le Jour
March 12, 2018
Colmar Originals reunites with Au Jour Le Jour this SS18 and Candid’s Fashion Editor Thomas Falkenstedt dives into nostalgia while selecting his favourites of the collection.
Seamlessly moving on from the slopes to the seaside, Mirko Fontana and Diego Marquez, the designers behind Au Jour Le Jour continue to unite the history of Colmar Originals’ ninety years in the industry with their own style, creativity and youthful design direction. The SS18 collaboration depicts a summer by the sea; a serene time with the promise of young love, adventure and unforgettable memories. With playful motifs of sea life, the collection features patches and badges of crabs, jellyfish, sea turtles and cute goldfish throughout. From the basic tees and sweats to the lightweight and quilted jackets, the sea life inspiration is never far. Playing on an element of logomania with the all-over motif-printed t-shirts to the retro tracksuits with a stripe down the side, the Au Jour Le Jour for Colmar collection is all things retro yet fun. Made up of a range of sweats, shorts and lightweight jackets for men, in a bold and primary colour palette, the collection remains classically cheeky. Known for their deep history in sportswear, the Colmar Originals by Au Jour Le Jour collection echoes the easy-going sporting know-how of Colmar Originals, maintaining the technical and functional elements of the brand in their water-repellent and windproof materials, while keeping the style element in the quilted and soft-padded styles, as well as the semi-shiny nylon finish of some of the ‘hero pieces’ of the collection. ‘The Summer of Memories’ collection is the perfect balance between the luxury outerwear brand Colmar and design house Au Jour Le Jour, bringing a new contemporary interpretation to the rich history of Colmar Originals.” Whereas most of Ariel’s friends from The Little Mermaid are featured in Colmar and Au Jour Le Jour’s joint adventure, it also sports an irresistible tracksuit, still going with the inspiration taken from the seaside and with this second and final collaborative collection; Au Jour Le Jour for Colmar, to present another contemporary collab collection, all about delving into memories of summers past and creating new ones during SS18.
Check out the entire collection on Colmar’s homepage.
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