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Cornerstone at the Grooming Room
May 24, 2017
Taming facial hair is something 75% of us engage in every day, and we’re excited to announce that we’ll be back in the Grooming Room with shaving experts, Cornerstone over London Fashion Week Men’s.
The beard trend is definitely waning, which means now is the perfect time to arm yourself with pro a kit from Cornerstone. Founded by Oliver Bridge, the British shaving company aims to make shaving less of a chore and more of a pleasing, daily ritual to immerse yourself in. A true British success story, Cornerstone raised cash via crowdfunding (a cool £1 million) to get its razors in the hands of the nation, and has received an award or two in the process.
What makes Cornerstone unique? They take all the annoyance out of shaving a help facilitate a customised plan for each and every face. You just have to visit the Cornerstone website and click through three simple steps based on how often you shave and Cornerstone set up a delivery schedule so that removing your stubble is fairly pain free.
Cornerstone’s product list is refined to avoid over-complication: razors, German-engineered razor blades, and four key products: Face Scrub (applied pre-shave), Shave Gel and Shave Cream (both formulated for sensitive skin) and a Post-Shave Balm (applied after shaving) make up the range, and they also have a distressed, buffalo leather wash bag to store everything in – it has a waterproof lining, just in case.
While Cornerstone has made at-home facial care an absolute breeze, sometimes a little pampering is in order and that is why we have teamed up with the Grooming Room and Cornerstone, to offer press, influencers and celebrities a full barber shop experience with one of Cornerstone’s barbers over London Fashion Week Men’s. Wet shaves and facial grooming are on the agenda to get guests ready for catwalk shows and parties. To book your place, email: firstname.lastname@example.org
11 & 12 June 2017, 11am – 7pm
Hailed as London’s ‘best kept secret,’ the Century Club is a multi-level private members’ space, decorated in Prohibition style and hidden behind a discreet door on Shaftesbury Avenue. Since its opening in 2001, it has welcomed a select membership base of movers and shakers from arts, media and entertainment. Cocktails, gourmet gastronomy and a chic setting are what have solidified Century as a haven for the fashion crowd.
Cornerstone will be joining a world-class stable of partners at the Grooming Room including & Coh, AOFM Pro, Armine Ohanyan, Big Horn, Candid Magazine, CanO Water, Century Club, CÎROC, DIARY directory, FARBLACK Ltd, Forward PR, FashionWorked, Hoxton Radio, Mahtay, San Miguel, SASSOON, Société, STOER and The Industry.