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David Beckham launches men’s grooming range: House 99

February 4, 2018

Grooming | by Tyler Kenny


Tyler Kenny reports from David Beckham’s House 99 launch at Harvey Nichols.

Candid Magazine was out in full force for the launch of House 99. The line is the latest venture from David Beckham, in partnership with L’Oreal Luxe, which aims to allow men to reach their personal style ambitions in the ever-changing men’s grooming landscape. Available exclusively through Harvey Nichols, the hair and skincare lines have something innovative for every man. The new range includes sure-to-be fan favourites like a Hair & Beard Balm and tattoo moisturizer, which is already famous amongst Beckham’s cult following.

House 99 Candid Magazine
David Beckham launches House 99 at Harvey Nichols, Photograph by Dave Benett for Getty Images

The House 99 launch event brought out some of London’s best-groomed gents. Amongst a group of diverse models and influencers, notable attendees included Bluey Robinson, Eric Underwood, Craig McGinlay, Diego Barrueco, Darren Kennedy (who featured in Candid’s twelfth issue), James Stewart (read his Candid Magazine interview here), Alexander James 2nd (who featured in Candid’s eleventh issue), Stephen James Hendry, Maja Malnar, and Suzy Menkes.

House 99 Candid Magazine
Bluey Robinson attends House 99 launch at Harvey Nichols, Photograph by Dave Benett for Getty Images
House 99 Candid Magazine
James Stewart attends House 99 launch at Harvey Nichols, Photograph by Dave Benett for Getty Images
House 99 Candid Magazine
Stephen James Hendry attends House 99 launch at Harvey Nichols, Photograph by Dave Benett for Getty Images
House 99 Candid Magazine
Diego Barrueco attends House 99 launch at Harvey Nichols, Photograph by Dave Benett for Getty Images
House 99 Candid Magazine
Darren Kennedy attends House 99 launch at Harvey Nichols, Photograph by Dave Benett for Getty Images
House 99 Candid Magazine
Eric Underwood attends House 99 launch at Harvey Nichols, Photograph by Dave Benett for Getty Images
House 99 Candid Magazine
Alexander James 2nd attends House 99 launch at Harvey Nichols, Photograph by Dave Benett for Getty Images

Also in attendance during the evening, were barbers offering expert advice on new statement-making looks and a bespoke whisky cocktail menu created by Haig Club paired with sumptuous canapés.

The lower-level event space and store windows of Harvey Nichols were transformed to create a modern grooming parlour, which evoked both David’s personal style and London barbershop culture.

House 99 Candid Magazine

The global House 99 grooming range, which includes twenty-one products, is available exclusively via Harvey Nichols online and in-store.

Read Tyler Kenny’s review of Ben Sherman x Henry Holland at London Fashion Week Men’s, here.

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