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Day Two: SS18 Grooming Room
June 26, 2017
After a much needed night’s sleep we headed back to the Grooming Room for round two. Having admired the men’s fashion collections on display the previous day, we headed over to have a look at Big Horn sunglasses. Kevin Ching founded Big Horn in Hong Kong in 2012 and the brand has gone from strength to strength ever since.
After deciding which sunglasses we should all get for summer, we headed back over to the trusted AOFM Pro artists. We spotted Game of Thrones actress and Hoxton Radio presenter and DJ from Candid Magazine’s 15 Issue launch party, Laura Pradelska getting a touch up and decided we definitely needed one too.
Our next stop was heading straight to Guys and Dolls Parlour for luxury manicures and then to Cornerstone for a wet shave before the next shows.
We were ready to nip off to watch Katie Eary, Michiko Koshino and D.GNAK’s shows. (Read our round up here).
Once she shows were over we headed back to the Grooming Room lounge area to write up notes from shows and catch up on some work. Hoxton Radio were DJing and it was great to listen to one of Candid Magazine’s music writers and Hoxton Radio presenter, Elspeth Pierece interview Ross Pollard, the founder of the FashionWorked Awards.
With our reports finished, it was time to take our seats for another expert talk, headed by the The Industry’s editor-in-chief, Lauretta Roberts in conversation with MR PORTER managing director, Toby Bateman; designer, Oliver Spencer; Thread head of business development, Terry Betts and Société’s head of fashion; Martyna Panczak.
The dynamic panel discussed how technology has impacted the way men consume information about fashion and shop for fashion – both on and off-line. Each experts in their field and passionate about the future of fashion and design, they also talked about how brands and retailers are capitalising on technology to make the shopping easier and efficient, and looked at the impact this has on the design process.
It was a pleasure to be able to listen to the advice, opinions and forecasts of some of the most influential figures in men’s fashion.
Once the talk was over the panel opened up a Q&A session to the audience. Audience members included an array of fashion press, stylists, designers, photographers, PRs, brand development managers and more asked questions about the importance of celebrity branding and how they see men’s fashion changing in the future.
We’re always sad to say goodbye to the Grooming Room but we’re already looking forward to the next season! The team ended the evening talking to the panel members while (naturally) indulging in a few more CÎROC cocktails and some San Miguels.
Photography by Ricky Darko and Yoshitaka Kono.