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The Factory Collection SS18 – By Didriksons

May 16, 2018

Fashion | by Thomas Falkenstedt


If there’s one thing the UK has in common with Sweden, it has to be the fact that it tends to rain more in both countries than any of us can handle. Despite some sunny times, we all know that the rain is just around the corner no matter how hard we choose to deny the fact. Our Fashion Editor, Thomas Falkenstedt, thinks Sweden-based Didriksons has pulled together a very candid SS18 rainwear collection which keeps us dry while staying street-preppy – a win-win so to speak.

In the 1960s Didriksons had a close relation to some of Sweden’s leading fashion designers, which later led to collaborations on the international fashion scene. They are known for their iconic design which broke new ground and placed rain attire in a whole new context. Having grown up with Didriksons, I feel it is about time our readers get acquainted to the waterproof jackets that are oozing with style.

Didriksons

 Photo by: Didriksons

The Factory collection has a solid anchoring in the history of Didriksons and it found its inspiration from the creative art scene in the 1960s. Didriksons has a simple philosophy: they don’t challenge the elements, they adapt to them. Just like Julius and Hanna Didrikson did in 1913 when they began producing workwear for the fishermen in Grundsund on the edge of Sweden’s western coast. I wish I was as steadfast as they were, but as an urban city dweller, this collection is the closest I will get.

Didriksons

 Photo by: Didriksons

You guys know by now that I love history and have a keen eye for anything Scandi. For over a hundred years Didriksons has been faithful to their basic principles – making functional clothing that keeps you dry and comfortable regardless of the weather. Perhaps that’s why they are still, a hundred years later, Scandinavia’s largest brand for rainwear and functional garments and hopefully making it to a broader market with designs worthy of any man out there who cares about his appearance, even when it rains.

Didriksons

 Photo by: Didriksons

However much we want to ignore the fact, our world is different today from when Julius and Hanna started Didriksons. That means we have to look after it better. I tend to preach about sustainability a lot and won’t quit anytime soon. Didriksons work constantly to reduce environmental impact, minimise the use of chemicals, say no to toxic substances, and use as little water, energy and transport as possible in their production. This is an endeavour that will never end, but for the sake of future generations it is important we all contribute in any way we can.

Have a look at Didriksons’ stylish rainwear on their website.

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