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Dr. Martens x Colette
March 23, 2016
Dr. Martens has teamed up with the iconic Parisian store Colette to create a limited edition shoe for Spring 2016. The collaboration combines the youthful and fun identity of Dr. Martens with the sophisticated luxury of Colette to create a modern, stylish, unisex piece.
Dr. Martens was established in 1901 and since the first pair was produced in 1960, they have crafted shoes that are durable and fashionable making them the core shoe for many subcultures over the last few decades. Their ability to be customised has provided the perfect canvas for brands and designers to create unique and eye-catching footwear. Their latest collaboration with Colette sees them expand their ideals on self-expression and empowerment, with a shoe that is sure to be popular amongst the street style crowd over the summer.
Reinventing Dr. Martens classic silhouette–the 3-hole 1461–in a refreshing way, the collaboration takes Colette’s immaculate style and cool, and its French spirit and pairs it with Dr. Martens unique and slightly rebellious flare. The shoe itself is matt black with a polka dot print in a juxtaposing high gloss finish. With two dots carefully positioned on the back of the shoe in Colette’s signature, pantone blue, double dot branding. Featuring Dr. Marten’s Airwair bounce technology in the sole of the shoe, for comfort and style. The shoe also includes Dr. Martens recognisable Z welt stitching for monochromatic style with hints of vibrant colour.
Dr. Marten take their campaign title ‘Stand For Something’ to a new customer with the sleek limited run shoe. Colette has become a cult shopping destination since its opening in March 1997, on Paris’s iconic rue Saint-Honoré; the pairing with Dr. Martens is an edition to the large range of exclusives the store carries, and has already sold out. Fortunately, the shoe will be available worldwide from the 26th of March.
Words by Andre Bogues