Celebrating its 25th anniversary, tailoring label Duchamp hosted an exclusive event at Ruffians Barber Shop in Covent Garden on the 6th November. Both brands have a mutual respect for design and heritage and this groomed and tailored way of thinking made the collaboration perfect on the night.
The evening saw a live illustration from a barber chair by illustrator, Milly Jackson while Ruffians offered beard trims and styling. Duchamp presented their AW14 collection on an array of wooden mannequins on entering and throughout the barber shop itself. Traditional but with an added pump of colour, Duchamp’s collection showed quilting, Scottish tweed and printed silks for evening jackets. Splashes of colour and considered trims were also a stand-out feature in this collection, offering a modern take on what could be considered a traditional trade. What we find most important here though is the details, such as accessories and the use of texture and print – a perfect reflection of the modern man who wants that little extra when it comes to clothing and grooming.
This isn’t the first time we have seen Ruffians collaborate with a clothing brand, just a few months ago we saw the independent barber shop team up with Finlay & Co, the optical and sunglasses brand. It seems Ruffians have pushed their success in this industry by merging grooming with fashion and lifestyle, which on reflection makes entire sense.
“We’re excited to work with a brand that holds the same appreciation of craft, quality and design as Ruffians. We’ve striving to establish partnerships with like-minded companies and the beautiful cut and styles in the Duchamp collection fit with our unique aesthetic and heritage in our Covent Garden store. It’s our ethos to innovate and formulate unique collaborations between the men’s hairdressing, fashion and creative industries.” – Andrew Cannon, Ruffians MD
In a metrosexual world, where the direct correlation between the dressing and grooming of hair and beards goes hand-in-hand, we think this collaboration casts an interesting light on how this can be done and here at Candid Magazine we are looking forward to seeing not only the future collaborations of Ruffians but also the Duchamp AW15 collection in January.