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March 25, 2014

FashionLondon | by Hannah Banks-Walker


Westfield, that sprawling shopping Mecca, has partnered with the style search engine Snap Fashion in order to launch Edit Me, which not only already has its own hashtag, but also looks like it might cure all the oufit envy that has ever existed.

The new website allows you to search thousands of products from both high street and luxury brands to seek out exactly what you’re looking for. You can even upload an image of a friend or celebrity wearing an item you’re coveting and Edit Me will offer up similar versions using colour and texture technology. If you’re not feeling that specific, you can always browse the trend sections for fashion inspiration.

Never again will we need to trawl aimlessly from shop to shop, clueless as to what we’re searching for.

You had me at hashtag.


Edit Me launches on Wednesday, 26th March at www.westfieldeditme.com

By Hannah Banks-Walker, Junior Fashion Editor.