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Exclusive Interview with Dsquared2

July 1, 2016

Fashion | by Candid Magazine

Born in 1964, Dean and Dan Catenacci (now Caten) were the youngest of nine children growing up in Willowdale, a neighbourhood in Toronto, Canada. Dan and Dean’s vision for Dsquared2 broke the mould of a traditional, luxury fashion brand. Dsquared2 is accidentally chic and uncontrived cool. Today, the brand’s unique attitude is influenced by Dean and Dan’s life and work divide between Milan and London, mixed with their Canadian roots. Dsquared2’s creative vision is driven by Dan and Dean’s motto of ‘Born in Canada, living in London, made in Italy.’

Dsquared2's Dean and Dan Caten
Dsquared2’s Dean and Dan Caten

Along the way Dan and Dean have received numerous fashion awards and accolades. They were named official designers for the opening and closing ceremonies for the Vancouver Olympics in 2010. The duo received a star on Toronto’s Walk of Fame in 2009 and CAFA (Canadian Arts & Fashion Awards) bestowed them with the Outstanding Achievement Award in 2014.

Though it’s been over twenty years since the brothers left Canada, their birthplace continues to be a rich inspiration for their brand. Honoured to be Canadian, Dan and Dean say that their careers are a result of believing that anything is possible.


Dsquared2 SS16
Dsquared2 SS16

How did your relationship with fashion begin?


We started when we were young making clothes for our sisters. Time passed and our passion became stronger and stronger. We realised that we wanted to make something of our own and fashion would be our lasting ‘business.’ So, we moved to New York City to study and practice, then to Italy where we had the opportunity to work with different brands. In 1995, we had our first men’s collection show.


What is the DNA of Dsquared2?
The Dsquared2 DNA has always preserved its distinctive codes, and nowadays it is just more ‘aware’ and has naturally evolved: Canadian wit and refined Italian tailoring combined with an attention to details. Strong and self-confident women and men wear Dsquared2 – women and men that are not afraid to dare.


Dsquared2 SS16
Dsquared2 SS16

You are Canadians…how did you end up in Milan?
Milan was the fashion destination where creativity, great projects and Italian designers came from. We loved the idea of learning in such a stimulating city where inspiration flourished and our fashion skills could be improved.


What is the Dsquared2 vision for the next ten years?
What’s the plan for next ten years? Well, first and above all we hope to continue to…

Read the rest of the Dsquared2 interview in the new issue of Candid Magazine. Download the digital or purchase the print version here.


Words by Farouk Chekoufi