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May 13, 2018

Fashion | by Thomas Falkenstedt

When you speak of Finland, you hardly come to think of fashion. You might connect the dots to technological innovations such as Nokia and Angry Birds, interior design with names as Iittala and Hackmann and if you know your fashion, Marimekko. Our Scandi-based, Thomas Falkenstedt met his fellow Nordic designers of FRENN, both during Copenhagen International Fashion Fair as well as at Pitti Uomo last year. He wants to broaden your perception of Finnish fashion for men.

The Helsinki-based menswear line FRENN combines straightforward honest Finnish design, relaxed sophistication and urban functionality with an edge. For AW18 – FRENN’s core – the modern craftsmanship and attention to detail is updated with fresh Scandinavian colours, rich textures and a print from a collaboration with Finnish artist, Stig Baumgartner.


FRENN believes in impeccable quality and formality with exceptional ease, comfort and freedom along with clever details. Upscale ath-leisure meets sophistication in a unique way. With FRENN, it is easy to relax, feel and look good, not having to think about what to wear to which occasion – work or play. FRENN is responsibly hand-manufactured in Northern Europe from premium-quality, ecologically-sourced European fabrics.


FRENN is always strongly inspired by art and architecture. For their AW18 collection it is even more obvious with a rare collaboration with Stig Baumgartner, an award-winning Finnish artist whose work is inspired by private experiences and memories and whose paintings are infused with a dynamic sense of something having just happened or something about to happen.

Baumgartner makes no clear distinction between geometrical constructivism and abstract expressionism: both schools of painting have both an emotion-driven and intellect-driven side. The artist is a perfect companion, a friend since many years, often wearing FRENN himself. The collaboration has resulted in a print taken straight from a painting, appearing in shirts, scarfs and a pair of socks.


Inspired by Baumgartner, the AW18 collection brings out more intensive colour contrasts, interesting textures and prints. It takes a leap towards more contemporary menswear. New functional fabrics take wearability and comfort to yet another level. Nano-finished and machine-washable wools are a perfect choice for work, travel and leisure. Herringbone tweed and wool plaid give a nice new twist to the overcoats. Corduroy suits are relaxed and fun, but also functional.


Antti Laitinen and Jarkko Kallio, founded FRENN in 2013 fulfilling the need to update menswear traditions with innovation and ease. They both have over twenty years’ experience in the textile and clothing industries, earning their stripes in major Finnish textile and design firms. FRENN was honoured with the Design Deed of the Year 2017 award in Finland and is now finally featuring in Candid.

Check out Frenn’s website for more information.

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