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GANT SS18 Combines Wearable Future With Elegant Heritage
February 26, 2018
The GANT SS18 collection celebrates classic pieces of preppy American sportswear with a new take. Including seasonal colours such as bayberry green and rose pink with breathable high-tech fabrics, the designs are inspired by the sense of discovery that comes from taking a curious and open-minded view of your world. Being big fans of mixing and matching different styles, we are excited that this collection allows us to dress up or down depending on the mood of the day.
The collection originates from the love of learning that is embedded in the DNA of GANT. It’s about looking up from the ordinary and taking a moment to be inspired by your everyday surroundings and acting on your curiosity.
The season ranges from lightweight cable sweaters and fresh stripes to modern office wear that can effortlessly go from desk to dinner. As the days get brighter, add some casual madras pieces to your basics, to complete your summer wardrobe.
Whether it’s at the townhouse, the summer house or on campus, GANT will equip you. It’s how basic whites and blues become something more.
Key patterns for GANT SS18 are bold, cut-out floral prints mixed with smaller flowers, reminiscent to the beautiful gardens and farmers markets along the East Coast of America, and madras checks inspired by archival GANT prints from the 1960s and 70s.
One of the key pieces for the season is the Cable Knit Crew, which is a seasonal take on a timeless and endlessly versatile design. This sweater updates a look with an engineered mesh-knit construction, two-toned body, and linked-on cables. This modern cable is yet another example of GANT’s respect for preppy heritage, whilst embodying the ever so wonderful belief that you should never stop learning.
Another must for the SS18 season, which GANT has also included in the SS18 collection is the Varsity Jacket. This classic, unlined jacket has raglan sleeves, contrasting colour welt pockets, melange-striped ribbing at the neck, hem and cuffs and authentically-painted snap buttons on the front. It also features an oxford locker loop inside the neck as a nod to their shirt-making history.
Keeping it mellow, but perfect for the season, the GANT SS18 collection also features the Regular Stretch Linen Blazer as a key piece. The blazer is a lightweight, comfortable option for formal summer occasions. This single-breasted blazer has notch lapels, a two-button closure, flap pockets and corozo buttons. Half-lined for lighter construction, the jacket features a softly tailored silhouette and lightly-padded natural shoulders. It’s a truly versatile collection to boost your basics.
See how the GANT SS18 collection differs from the AW17 collection, here.
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