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The Grooming Room returns to Century Club
May 31, 2016
London Collections Men is landing in the capital soon, which means The Grooming Room will be back in action to offer press, buyers, bloggers and VIPs a specially-designed, secluded hub to work in and a veritable ‘spa’ to escape to in between shows and presentations.
We’ll be back at Century Club – London’s largest members’ club, complete with three bars, a cocktail lounge, a cinema/screening room, a performance stage, a private dining room, two restaurants and Soho’s largest roof terrace (fingers crossed the weather works with us) – for what’s been deemed “the best stop on the LCM circuit.”
Dedicated to the boys, but with plenty of fun for the girls too, The Grooming Room will take place on Sunday the 12th and Monday the 13th of June. An invitation-only party on the 11th of June on the aforementioned roof terrace will mark the opening of the SS17 session with lots and lots of cocktails (we know how to throw a party). Over the two days (the 12th and 13th) we’ll be doing hair styling with SASSOON; beard grooming with The Great British Grooming Company; a master class on whiskey cocktail making with Shine; a grooming talk with The Industry and one of the world’s foremost grooming experts; a VIP, invitation-only lunch; brow and lash application from The Vintage Cosmetics Company; mini makeovers from AOFM Pro; manicures from Nails by Ru; facial treatments and non-stop tunes and live-broadcasted radio fun from Hoxton Radio, who will also be interviewing guests on all things LCM. And of course we’ll have plenty of goodies from the above, plus treats from Electronic Sheep, Dermalogica and Gold Collagen. Other media partners include Diary directory and The Industry.
For the first-time visitors to The Grooming Room, here are few key pointers about the event: our space is incredibly friendly and because of this, it gets really busy. The discreet, Prohibition-style of Century Club is regularly billed as London’s ‘best-kept secret,’ so you know you’re going to be somewhere special. Celebrities have used the space as a staging area for inter-show wardrobe changes – updating the outfit and getting hair and grooming sorted all in one go – so don’t be afraid to use us as a full-service pit stop.
The Grooming Room, which is a registered trade mark, is in partnership with FARBLACK Limited and Century Club. It is a close walk from the main LCM event space and will be open on the 12th and 13th of June from 11:00am – 6:00pm. Our space at Century Club will be just below the dedicated British Fashion Council space for their London Men’s Week Talk Series.
For more information, please contact: firstname.lastname@example.org
Words by Rose Stewart