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Herschel Supply Releases Surf-Inspired Collection With Hoffman California Fabrics
April 4, 2018
Surfs up! Don’t we all long for those days when our tan distinguishes our face from the white tee we are wearing? Together with Hoffman California Fabrics, Herschel Supply presents a collaborative multi-category offering of signature essentials. Our Fashion Editor Thomas Falkenstedt hasn’t tried surfing, yet, but he knows fashion and takes us to the West Coast while checking out this collaboration between Herschel and Hoffman.
Recognized as a pioneer of surf fashion, a partnership with the printed textile manufacturer was a natural fit for Herschel Supply’s Hawaii-inspired Spring 2018 Collection. Three of Hoffman’s vibrant oceanic motifs — Check, Surf and Zig Zag — were selected as symbols that encapsulate the expressive spirit of late-1980s big wave surf culture – a decade we who suffer from Golden Age syndrome long back to.
When asked about the collection, Design Director at Herschel Supply, Jon Warren, says that they wanted to do “something that people wouldn’t expect” and wants to redefine how we tend to look at Hawaiian prints. According to Warren we “tend to think of something like Magnum PI, but we really wanted to reflect the neon and pattern clashing of that time period”.
This bold offering spans Herschel Supply’s range of lifestyle products, including lightweight Voyage ripstop outwear that easily packs into an internal storage pocket. In addition to select bags and headwear, there are also five wallet styles that feature an RFID blocking layer, which helps prevent the unwarranted scanning of payment cards and identification.
As always I love a good story behind a brand, so here’s some history for you. In the early 1900s, Peter Alexander Cormack, a barrel maker by trade, and his wife Annie made the journey from Wick, Scotland, to Canada. The couple settled in the small town of Herschel, whose population today is counted at thirty residents.
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of the town where three generations of their family grew up. Based in Vancouver, Canada, Herschel Supply is a design-driven global accessories brand that produces quality products with a fine regard for detail.