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House Of Holland Menswear Season 001
June 15, 2015
Since the announcement that House Of Holland’s first menswear collection would launch at London Collections: Men, we have been eagerly waiting for its unveiling which came on the third day of LCM, in a presentation space in the underground car park of Selfridges.
The collection launched in store at the same time as the presentation unfolded, with eager shoppers wearing the HOH designs at parties later in the evening. The presentation itself took the form of a gallery, with the images taken by photographer Martin Parr – who worked collaboratively with Henry Holland on the collection – lining the white walls. A large campaign video projection and a food truck rebranded with the photgraphic print also seen on a tracksuit to either side, and the HOH menswear lads as the centre piece.
‘Lads, Lovers, Legends’ was the theme and the words were seen throughout, on football shirts – with ‘Lover’ or ‘Legend’ replacing the usual sponsor logo – and sweatshirts in bright stripes or with the same logos as the football shirts. A yellow tracksuit with a chip shop menu board photo printed all over also took care of the sportswear influence. Shirts were checked or bright and again printed with the three Ls. Ted-inspired tailoring came in two-colour checked suits and oversized coats while dark and monochrome chevron prints in coordinating bombers, shirts and trousers had bright neon detailing that was also used on suiting, denim jackets and jeans.
Henry was inspired by youth subcultures – ravers, casuals, teds – as well as his northern upbringing and the eclectic influence merged perfectly to make an impressive menswear debut that was bright, humorous and new. Fresh, but typically Holland.
Mikael Jack – Fashion Features Editor
Cover image: Adam Duke
Other images: Nicole Gomes