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House of Holland Menswear

May 11, 2015

FashionLondon Collections: Men | by Mikael Jack


HOH_23

Henry Holland has announced that he has created a menswear collection, to be revealed during London Collections: Men and available to buy on the same day. Sure to delight his male friends such as Nick Grimshaw, and almost certainly to be modelled by them first, the debut collection will feature “tribal uniforms” from various youth subcultures – teds, casuals and ravers to name a few – and will mix technical sportswear fabrics with tailoring in the signature House of Holland, tongue-in-cheek style.

Launching his career in 2006 with a collection of unisex T-shirts, the London-based designer has grown a cult following of his never-boring womenswear – always one of the most star-studded shows during London Fashion Week – but he is looking forward to dressing the boys for a change, including himself. “I have created the collection with myself and my team in mind, pieces that we love and would want to wear – plus it’s about time I got some free clothes,” he told Vogue.

Taking things a step further than brands like Moschino and Burberry, who release an edit of their collections for sale online following their shows, the House of Holland menswear collection will launch immediately in stores. As the presentation unfolds, in the form of a private view gallery exhibition, the debut menswear offering will be unveiled worldwide in stockists such as Selfridges, Opening Ceremony and Galeries Lafayette. Also included is a capsule collection in collaboration with British photographer Martin Parr who shot the campaign.

“In the time I have been doing womenswear shows I’ve always been focused on ways to make the catwalk presentation process more relevant to my consumer,” Holland told us. “To launch the menswear collection in store simultaneously with London Collections: Men, I feel like we have found a great solution to the ‘see now, want now, buy now’ culture we are increasingly working within. I’m excited to see the reaction!”

 

Words by Mikael Jack