Jack Daniel’s Tennessee Whiskey is one of those iconic brands that transcends just the drinking world. When you think about the brand, you think quality, tradition, music, barbecue and of course a finely crafted spirit enjoyed by millions. They have recently redesigned their single barrel bottle to make it even more elegant and refined with a clean design that showcases the sophistication of the product.
We went along to an intimate tasting in celebration of upcoming Father’s Day with their brand ambassador, Cam Dawson to discover more about the secret behind the single barrel expression. It was a fascinating evening hearing a Scottish gentleman espouse the virtues of this famous American brand.
The single barrel is a richer version of the traditional Jack Daniel’s No.7, yet it still has a very clean and precise taste. They have been individually chosen by master tasters for Jack Daniel, who are looking for unique, smooth tasting whiskey with elegant aromatic notes. You can readily detect notes of honeyed fruits, golden syrup, toasted oak and vanilla.
The barrels for this premium brand are chosen from the uppermost floors of the barrelhouses that appear all over the hills surrounding the distillery. On these floors, the barrels go through extreme changes in temperature throughout the year, which results in the final exquisite taste of the product. The whiskey has a persistent finish with a tingling spicy notes finished off with a honeyed sweetness.
This is such an enjoyable sipping whiskey, that it would be a waste to add ice or a mixer to the single barrel expression. It is the kind of drink to enjoy slowly with your friends and family; in fact it makes an ideal present for someone like your father – what with Father’s Day coming up. Top bars in London such as Punch Room at The London EDITION do use the spirit on their premium cocktails and we sampled some exceptional single barrel punch and old fashioned during the tasting.
It might be a new bottle design for the single barrel Jack Daniel’s Tennessee Whiskey, but drinking it reminds you there are few American brands that can rival it in terms of offering tradition and quality.
Words by Baldwin Ho