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Today, Apple is entering into the already competitive music streaming market with the launch of Apple Music.

Apple Music is quite similar to Spotify, in that it will allow subscribers to access tens of millions of songs on demand over the internet on iOS devices, Macs and PCs initially, and with Android and Apple TV later this year.

As many of you would have used Spotify, the three month free trial may entice you to swap or to at least try it out whilst it’s in its free stage. However, unlike Spotify, after the three month free trial there won’t be a free or freemium option available to users. Subscription starts from £9.99 a month for UK users or $9.99 a month for US users. Whilst Apple Music may not offer any free options, it does come with the added bonus of Taylor Swift.

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As well as offering a music streaming service, Apple will also offer a 24/7 global radio station, Beats 1, fronted by ex-BBC Radio 1 DJ, Zane Lowe, with his first show on air at 5PM today. Beats 1 will broadcast from studios in London, New York and Los Angeles. As well as Zane Lowe it will feature other presenters such as Drake, Elton John and Disclosure. For those of you who don’t want to pay the £9.99 a month for Apple Music, you’ll be please to hear that Beats 1 will be free.

Apple Music will help users discover more music that they will like by using human curated playlists, rather than just computer curated, and by scanning your previous iTunes purchases to see what music you really love.

Joshua White