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September 1, 2014
Since entering the brand in 2011, Humberto Leon and Carol Lim have channeled their roots into an exciting and innovative new vision that has put KENZO back on top. As autumn slowly creeps in, KENZO have created a winter wonderland of surrealism with the entrusted help of fashion and films finest.
The KENZO AW14 collection pushes the bland blacks out and brings the bright blues in. The brand is no stranger to colour, nor is the brand afraid of combining colour with print. By no means is this genius but it does pull away from Parisian tradition. Their latest campaign came from the recent collaboration between KENZO and Italian magazine Toilet Paper, as well as Twin Peaks director David Lynch.
Lynch is renowned for his unique cinematic style and this has transferred onto KENZO’s creative direction, gently pushing the brand into surrealism. “This being our third collaboration, we were interested in figuring out ways to evolve the past concepts into something that felt different but still in the spirit of both KENZO and Toilet Paper. Since the collection was inspired by David Lynch, it was natural for us to incorporate some of the emotions we experience when seeing his work”said Lim.
The fashion video that accompanies the print campaign is peculiar but interesting, arty and playful. It is shot beautifully, whilst also allowing the clothes to remain at centre stage. Thought provoking statements have been offered via branded sweatshirts and slim tailoring. KENZO is encouraging you to see what it is that you want to see, beyond the collection itself and to notice every minute detail.
Lime greens are woven heavily into navy based sweaters underneath the famous KENZO print along side grid patterns. But KENZO also offers up demure options in the shades of ash blue, and urban brown. The collection is strong, diverse and on trend for AW14. The collection is fashion on acid, without the horrible side affects of flared trousers. As a brand they have taken the workwear/industrial aesthetic and transformed it to new proportions via a three-dimensional world.
The campaign highlights a mysterious journey to an unfamiliar world. Staring models Guinevere Van Seenus and Robert McKinnon whohelp present this seasons bold colours and wide range of patterns. They have formeda bizarre yet lively visual of the KENZO world.
Jordan A. Siddall