This coming September, Lalique will release L’Insoumis, their new men’s fragrance. The intricate bottle design and eerie advertisements complement the masculine and woody scent.
The fragrance creates a mood of elegance and mystique, paying a tribute to the late René Lalique, the wondrous French designer who created Lalique. L’Insoumis remembers him through the modernised Art Deco glass bottle and the unique and alluring aroma.
L’Insoumis is ‘the maverick’ in French, symbolizing liberation and an avant-garde sense of adventure. That keynote is apparent in the natural and wanderlust-inducing scent filled with hypnotic tones. The dynamic and enthralling blend of L’Insoumis creates a romantic sense of adventure and boldness. For this highly contrasted composition, Fabrice Pellegrin, the perfumer, selected the purest, most expressive essences of the perfume palette. Impulsive, intense and unexpected, basil announces L’Insoumis’ assertive personality in the top notes; its great, soaring green freshness is enhanced by bergamot, with a burning, velvety lash of rum acting as a stunning counterpoint.
Adorned with notes of black pepper, sage, lavender, patchouli heart, Haitian Vetyver and moss, along with the aforementioned top notes. A man who wears L’Insoumis is a man who seeks independence and innovation; it is “the scent of a free spirit.” L’Insoumis’s strength asserts itself even more potently in the dry-down notes. The streamlined patchouli heart unfolds an unexpected softness, with herbaceous and subtly leathery facets. Boosted by the woody energy of Vetyver, it extends the scent of L’Insoumis into an endlessly captivating trail.
In a perfect balance of the abstract and the figurative; the style of the bottle plays on the contrast between modernism and the opulent luxury of its motif: a fern in a mysterious forest. The fern motif is an expression of the perpetual motion between the past and present and in this case, it was drawn from an iconic creation: the Tourbillons vase of 1926. This graphic pattern decorates the black glass flanks of the L’Insoumis’ transparent bottle.
In a nutshell, Lalique’s L’Insoumis reinvents the most masculine of fragrance families, using the most masculine style of perfumery.
Visit the website: Lalique
Words by Lara Olson