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Larsson & Jennings Opens London Flagship
December 11, 2014
Situated at 53 Monmouth Street, the store will be the first for the Anglo-Swedish watch brand.
The design concept, realised in collaboration with Campaign Design, will be a continuation of the brand’s aesthetic, using raw materials and contemporary signage to create a classic but minimalist retail destination.
The new space will sell the brand’s full core collection of Swiss Made watches, as well as in store exclusives, previously unseen leather accessories, and Limited Edition styles.
For the first time, customers will also have the option to design a watch, choosing from a selection of Swedish and British leathers and new hardware options to create a bespoke and personalised style made on site, in the LJX Custom area.
Bringing one of Sweden’s most proficient traditions to London, the store will be offering coffee at an in-house fika bar for those looking to relax in a comfortable and contemporary environment in one of London’s most energetic shopping districts.
For more information, visit www.larssonandjennings.com