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LCM: James Long SS’14

June 21, 2013

FashionLondonLondon Collections: Men | by Danny & Josh

James Long’s SS14 collection was named “Beyond the Velodrome,” with a strong cycling theme, but it might as well have been called “vivid visions,” as the detail that adorned his garments were so hallucinogenic, it had a mind-bending effect on the audience that gathered for the morning show at the BFC Show Space.


It was a show bursting with multicolour and one that held a firm position in James Long’s history of bold creations over multiple seasons. The MA graduate, who studied menswear and accessories at the Royal College of Art has been impressing us with his strong, extraordinary collections and his outstanding efforts made him a nominee for the ‘Menswear Emerging Talent in British Fashion Award’ in his early career, at the time of his AW11 collection. He lost out to Christopher Raeburn, but this did not in any way, take away from the credibility of the designer who possesses so much unique skill,and pleasure in what he does, that his extravagant collections never fail to blow minds away.


For SS14, we were taken on a sporting journey and models were striking in their statement garments that were also very wearable too. Rainbow coloured lycra brightened up the stage in the form of skin-tight bodies. We saw see-through tops, silk shorts and of course it wouldn’t be a James Long show without his signature knits. Bomber jackets were arresting with glossy panels and the occasional raincoat had a slightly high neck, as did some of the other outwear pieces. See-through tops and mesh zipper jackets were predominant, which allowed bright colour or flashes of skin to show through when worn as an over garment. There were also boxy shapes, rubber denim and leather teamed with satin. The cyclical glasses and rucksacks tied in pleasantly with the theme and lacquered hair helped show off the perfect biker-boy.


Another strong, directional performance from James Long; his collection was explosive, but still very wearable. The plethora of nylon brights were sensational and the asymmetrical vs. symmetrical contrast added to the beautiful madness of the designer’s sports luxe update.


Sakaynah Hunter