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LC:M SS15 – Common

June 17, 2014

FashionLondon Collections: Men | by Danny & Josh


Being a firm Candid favourite we were very much looking forward to the Common presentation. Rather than being a static presentation, we were presented with sets of short runway shows (a trend which seems to be popular this season).

The duo were starting afresh this year, a clean slate, which resulted in a very clean palette consisting of a base colour of brilliant white mixed with a small selection of light denim, black and a metallic silver which complimented the white perfectly.

Displayed by a collection of androgynous models with bleach blonde hair, the collection ‘Whitewash’ was on the complete other end of the spectrum from their previous bold print themes.

Accompanied by a small selection of leather jackets and carefully embroidered sweaters, this will collection will quickly become many peoples wardrobe staple for SS15.


Joshua White


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Images: Christopher Dadey