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Levi’s Commuter x Jacquard by Google Trucker Jacket

May 23, 2016

Fashion | by Rose Stewart


Our next print issue comes out next month, aligned with London Collections Men and the focal point is design, which invariably dips in and out of technology, as the two are now nearly interdependent. From art to film to architecture and fashion, technology wedded with design is prevalent just about everywhere. When we got wind of Google partnering with Levi’s, we were intrigued, to say the least. There have been a few misses with fashion and technology collaborations, but we think this one might just nail it: the Levi’s Commuter x Jacquard by Google Trucker Jacket.

Trucker Jacket
Levi’s Commuter x Jacquard by Google Trucker Jacket

What’s the first of hopefully many smart garments employing woven-in tech Jacquard by Google, the Trucker Jacket aims to be the epicentre of a commuter’s connected world. You can answer your phone or decline a phone call, listen to and control your music and ask for directions via simple haptics, which then connect back to a phone or tablet. And yes, there will be a fully integrated app so you can decide how little or how much interaction you and your jacket have, technologically.

Sleeve (with tag)
Jacket sleeve with smart tag

Conductive yarn – made from metallic alloys with natural and synthetic yarn – is woven into the denim “to create an interactive textile that links seamlessly with services and applications through interactive touch.” The connectivity point is a smart tag, which is detachable, and once removed, the jacket, although spun with composite thread, will be just like your regular denim and can be washed.

The evolution of the tag
The evolution of the tag

The jacket is classified as a performance-driven product for urban cyclists, but we think even you’re just bipedal instead of pedaling, you could wear it.

Dr Ivan Poupyrev, technical program lead at Google's ATAP
Dr Ivan Poupyrev, technical program lead at Google’s ATAP

The Levi’s Commuter x Jacquard by Google Trucker Jacket was unveiled by Levi’s and Google ATAP (Advanced Technology and Products) Group and won’t be available until next Spring, but we’ll keep you posted.

Words by Rose Stewart