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London Fashion Week: Louise Gray A/W ’13

February 20, 2013

FashionLFW | by Danny & Josh

Louise Gray A/W 13


The A/W ‘13 offering from from Louise Gray was, in typical Gray style, brightly coloured, multi-patterned madness – in all the right ways. It was a refreshing return to the eccentricity London Fashion Week is known for, after a largely minimal and grown-up show season. This time oversized millinery and statement jewellery added to the haphazard zany styling that made the show so intriguing.


Louise Gray A/W 13


Focusing on the clothes, Gray has payed particular attention to pattern and texture; creating the effects of rough and smooth; and exploring the relationship between different fabrications and finishes. Whilst a mix and match approach to styling, from sequin embellishment on dresses to pattern clashing and layering may not be entirely wearable to most consumers, Gray makes it work and ensures her design vision and personal style are not compromised in any way.


Louise Gray A/W 13


The use of prints in the collection were varied and seemingly eclectic in their inspiration – animal prints, London underground maps and geometric patterns reminiscent of molecules from high school Chemistry lessons combined in a visual orgy that overloaded the senses. The real beauty is that the prints are hard to classify and the more you look, the more you see. These are clothes you want to look at, and continue looking at, for as long as you can. The entire collection has a sense of being carefree; and is best described as fun – crucial to the Louise Gray aesthetic.

Isobel Urwin