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London Fashion Week: Zoe Jordan A/W ’13

February 19, 2013

FashionLFW | by Danny & Josh

Zoe Jordan AW!£


The official London Fashion Week schedule kicked off with a bang with a cooly feminine collection from Zoe Jordan. The designer, who only launched her label in spring / summer ’12 took inspiration from her background in architecture to create pieces that were both beautifully minimal and had a sense of structure about them at the same time. This combination of factors, which could have easily led to a disjointed collection, was referenced from the architecture of Europe.


Zoe Jordan AW!£


Jordan took inspiration from minimal interiors and the grandiose buildings of renaissance Italy to create pieces as varied as boxy boyish t shirts to paneled corsetted bodices and semi-structured outerwear. The renaissance inspiration was also used in an all-over print on a t-shirt dress and in a silver marbled print that mirrored the raw materials used in architecture. This small use of print also helped not to distract from the otherwise sleek lines and minimal styling of the rest of the garments, giving instead a nice point of difference and variety to the proceedings.


Zoe Jordan AW!£


Jordan has managed to create a collection that many women will want to wear, whilst still maintaining a strong design direction and aesthetic. The relationship between different fabrics and shapes has taken the classic notion of androgyny and created a modern version that has echoes of the Scandinavian style of design and a definite chicness, which is more popular these days than ever. Jordan also harnessed a strong use of colour which stood out from the typical autumnal palette, instead using fuschia pink and tangerine orange to compliment the crisp black and white, giving the Zoe Jordan girl a sense of stylish rebellion and a refusal to conform.


Zoe Jordan AW!£


A great start to the London Fashion Week season and a strong and directive collection from a relatively new fashion designer. Kudos Zoe Jordan.


Jordan Porteous