The first Louis Vuitton fragrance in over 70 years will launch this September, the iconic fashion house has revealed. Although the scent, bottle and specific launch details are still very much under wraps, a few clues hint at the finished product on the French luxury brand’s website. It will be a first for the house since it started producing ready-to-wear collections in 1998 under Marc Jacobs’s creative direction, which catapulted the house into the fashion behemoth that it is today. Nicolas Ghesquière, who helms the label today, is no stranger to launching fragrances having released fragrances during his tenure at Balenciaga. Jacobs’s line of both men’s and women’s fragrances for his eponymous label equates to an impressive roll call.
Speaking of the new Louis Vuitton fragrance (more possibly fragrances given they have been christened Les Parfums de Louis Vuitton) the brand said, “Since its founding, the Maison Louis Vuitton has always been inspired by far flung destinations and driven to accompany voyagers wherever they travel.”
Giving no further information as to what the scents will entail, master perfumer Jacques Cavallier Belletrud – who has also created scents for McQueen, Tom Ford and YSL’s M7 with Mizensir’s Alberto Morillas – spent months travelling the world in search of inspiration. Breathing the fragrance of exotic places and rare materials, he created Les Parfums Louis Vuitton: a journey of emotions. Taking cues from his native Grasse, the birthplace of both perfume and leather craftsmanship, the imagery used to announce the latest string to LV’s bow hints at floral, leather and citrus notes.
Les Parfums Louis Vuitton will be available from September 2016.
Words: Mikael Jack
Images: Louis Vuitton / WWD