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MATCHESFASHION.COM to open in Hackney Walk
October 1, 2016
Serious menswear is setting up shop in Hackney, just in time for the holidays (Christmas is less than three months away, sorry). Hackney Walk is a new luxury outlet centre set in Victorian railway arches in East London, reimagined by award-winning architect, David Adjaye OBE. Other works of Adjaye include the creative design of the Nobel Peace Centre in Oslo and Denver’s environmentally sustainable Museum of Contemporary Art.
One of our favourite sources for style, MATCHESFASHION.COM is set to open its second space in Hackney Walk. As the name suggests, it’s an e-commerce space, but it also has four bricks-and-mortar locations dotted throughout the greater London region and a private townhouse – specialising modern fashion design for both men and women. The store will stock an edit of MATCHESFASHION.COM’s premium menswear brands. Their main stores work from a brand list of over 400 designers (established and up-and-coming), so we’re thinking the offering will be good. Savile Row tailor Gieves & Hawkes has recently opened a store in Hackney Walk as well and will be sidling up to existing menswear outposts of British heritage brands, Aquascutum and Burberry; Switzerland’s Bally; sportswear juggernaut, Nike and Scottish knitwear label, Pringle of Scotland.
Outlet shopping is no stranger to the British Isles – the most famous of which is Bicester Village. Heralded by industry insiders, the village-style shopping area offers an abundance of designer brands (multiples more than Hackney Walk), but it is just under an hour outside of London, which makes the train journey feel like it’s harder to get there than it is. Hackney Walk is nestled in East London and makes it that little bit easier for London residents to make the trek. We also like the community commitment of Hackney Walk, where it aims to help the local area and to develop the East London fashion industry.
Words by Rose Stewart