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Menswear at Mama Brown’s

November 13, 2014

EventsFashionLifestyle | by Candid Magazine

MamaBrown-9Over the last few years, the number of pop-up shops taking temporary residence in areas like Covent Garden has exploded. However, no one has done it on quite the same scale – and with as much panache, as Suzi Brown, proprietor of London’s largest pop-up shop, Mama Brown’s Pop-Up Experience.

As an art historian, passionate chef and former fashion retailer, Mama Brown – often referred to as ‘London’s ultimate hostess’ – is perfectly poised to sit at the crossroads of art, design, culture and cuisine. Her pop-up brings that intersection to life in a cavernous and gritty Manhattan-style reconfiguration of the old Victorian postal sorting warehouse on Chelsea’s King’s Road and it’s landing in the capital just in time for Christmas. We talk to Suzi to find out more about the offering, the menswear trends she is coveting and a personal art collection said to rival Charles Saatchi.

Mama Brown’s pop-up brings some of the best fashion, food, drinks, art, furniture and sculpture from around the world to the King’s Road. So, what’s in it for the men?

We have an all-encompassing lifestyle brand that offers an array of men’s accessories like cashmere tops from Gieves & Hawkes, designer belts, gloves and home wares.

We also have Mark/Giusti for luxury men’s travel bags and business accessories such as laptop covers, bow ties, scarves, wallets and cardholders. More bow ties will come in the form of WonderLuk, a 3D print company that also offers iPhone cases. Other designers that cater for men will be selling shoes and slippers too.

We love your style – what menswear trends are you coveting at the minute and how do you like to see your men dressed?

I really liked a lot of the men’s oversized scarves that were shown at London Collections: Men for AW14, the big leather travel bags and the bright reds and oranges.

I like to see a man looking truly international. He travels frequently with sartorial elegance during his working week and with relaxed comfort for his weekend. Details are important to him, hence the relevance to accessories.WonderLuk Bow Tie Escher

We’ve heard that you have an art collection to rival Charles Saatchi. Tell us about your favourite pieces? The one’s you’d never sell…

I have pieces from top Saudi artists like Ahmed Mater and Abdulnasser Gharem, some Vietnamese masters, a Zaha Hadid wall sculpture, some Paul Robinson photographs and a few more…

Mark _ Giusti 3Every year pieces of art that you have collected from around the world make it into the pop-up. If you could keep three things for your private collection or even your own wardrobe, what would you choose?

A Guy Haddon Grant – he is an up-and-coming sculptor, a new Michael Angelo and some pieces from emerging artists too. Wardrobe-wise, it’s hard to choose just three things. If I could take everything home from the pop-up, I would.

We know we can indulge in the food, take in the art or even take a break in your very own shisha lounge, but as men become more discerning shoppers, how do you see Mama Brown’s menswear offering expanding to capture the fashion market?

We’ve had a lot of success with our annual menswear offerings and are always on the look out for men’s pieces that are easy to buy, have style, comfort and are effortless to wear. The designers exhibiting will rotate every week, so make sure you swing by a few times to get my full edit.

Mama Brown’s Pop-Up Experience will be open to the public from the 25th November until the 10th December 2014 (11:00am – 7:00pm, Monday – Sunday) at 232 King’s Road, Chelsea, London SW3 5RL.

Harriet Bowe