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Moët & Chandon presents ‘NOW or Neverland’
May 31, 2016
For most of us, summer spells a series of sunny evenings sipping a glass of something cold – in the park, by the river, hell even on the train if we’re commuting. What’s not to celebrate about a glimmer of sunshine in the country of many clouds?
Champagne megabrand Moët & Chandon is tapping into our penchant for sunny, booze-filled afternoons by throwing their first ‘NOW or Neverland’ party on the 11th June to celebrate, well, pretty much everything: the onset of summer, the Queen’s 90th birthday, the near 50th anniversary of the very first celebratory champagne spray at the Le Mans race in 1967 in France.
And who can blame them? We certainly don’t need an excuse to sup champagne. London’s venue will be the prestigious Victoria House in Bloomsbury – where Moët will transform the entire building into an immersive champagne experience. The decadent party hinges on the unexpected, so don’t ask for a run through, but there will be acclaimed DJs, secretive underground performances and champagne galore to tempt you in.
Across London’s bars and restaurants, there will be 150 spontaneous bottle openings, and samplings of Moët Ice Impérial – a champagne served over ice and one of the newer additions to the portfolio – will take place at 60 specialists and wine shops across the UK. Those in Brighton, Glasgow and Leeds can enjoy the celebrations at respective parties in their hometowns too. And it’s not just the UK that’s in celebration mode; there will be glamorous parties in Paris, Hong Kong and Mexico City.
Founded in 1743, Moët & Chandon has since launched a series of versatile wines to suit every occasion, and it’s said that a bottle of their champagne is opened every second around the world. Who better then, we ask, to throw a decadent party?
Tickets to ‘NOW or Neverland’ are available to purchase here for £60 each – including a Moët Mini Brut Impérial. There is the option to upgrade to a range of champagne packages ranging from £500 to £900 for larger groups.
Words by Annie Biziou – Lifestyle Editor