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O.N.S SS19 – Grey Label
April 4, 2019
ONS has, along with their core Main Line, debuted their first ever Grey Label – a travel-inspired collection of ready-to-wear that launches in stores this spring. SS19 by O.N.S explores a dialog on culture-driven functionality, movement, comfort and versatility. Our Fashion Editor, Thomas Falkenstedt, takes a look at what the New York City-based label is up to.
Last time I wrote about about O.N.S, they sought inspiration from African artist, Issa Samb. This time around they have turned to the stunning landscape creations of Roberto Burle Marx as well as the brutalist architecture of Oscar Niemeyer for inspiration when designing the SS19 collection.
I am not going to focus on the Main Line , but it is worth mentioning that it showcases and has a fresh take on menswear.
What I will talk about instead is the eminent Grey Label. It’s an entirely new chapter in the O.N.S story and is an elevated capsule consisting of minimalist, globally-inspired pieces for the modern creative class constantly on the move.
Grey Label garments were conceived with travel and movement top of mind, ensuring the wearer is able to get through his fast-paced day seamlessly – whether boarding a flight, navigating the subway, or traversing crowded city blocks.
In all honesty, that sounds a lot like anyone working on our magazine.
Made for comfort and versatility, the Grey Label delivers thoughtful considerations like packability and technical tailoring upgrades.
Mixed media detailing and paper-touch, wrinkle-free fabrication further bring the collection to life. With this new offering, O.N.S aims to redefine the concept of travel wear for the modern individual, no matter the destination or mode of travel.
According to Brian Chung, VP of O.N.S Clothing, “This new line bridges the gap between minimal form, technical design, and optimal function—and best of all, the pricing is still very accessible.” And I agree, there’s an architectural, almost sculptural feel to the Grey Line, which I truly adore.
Find both the Main Line and the Grey Label on the O.N.S website.
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