Oliver Sweeney’s flagship Covent Garden store was taken over last Thursday for a one-off drinks and shopping evening just in time for Father’s Day, courtesy of Prostate Cancer UK.
The charity has just launched a new campaign, Men United, to encourage men to be a bit more open about discussing prostate health, something that it’s likely fair to say most of us would just as soon avoid discussing. Because, y’know, prostates.
Still, Oliver Sweeney were on hand to host at their Henrietta Street flagship for a night of drinks, nibbles, and shopping. Woodford Reserve made sure that there was bourbon flowing all night while guests perused the store – with 10% of all purchases going directly to Prostate Cancer UK to fund research into and treatment of the disease.
David Evans, co-founder of Prostate Cancer UK’s Pioneers group, was on hand to celebrate the charity’s work and discuss his own experience with the disease in the form of two poems: one rather serious and moving; the other about the unfortunate realities of living with a catheter in, well… a place you’d really rather not have a catheter.
Despite a growing range of menswear, Oliver Sweeney is still a cobbler first and foremost, so it was only fitting that they also offered a complimentary shoe shining from London Shoeshine–enough to restore some much needed life to this reporter’s battered Dr. Martens. The London Shoeshine team actually takes up a residency in the store every Tuesday, and they’ll even shine non-Oliver Sweeney shoes too (though they will charge you extra).
Prostates are never likely to be the most appealing topic of conversation. But hopefully Prostate Cancer UK’s work can help us all get through it–if begrudgingly.
Words by Dominic Preston