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July 11, 2014
Launching this Autumn, OPEN is the new British menswear retailer with a no nonsense attitude on modern menswear with a focus on design, quality and value as it’s centre.
Created in 2013, OPEN hosts a team of creative designers who develop exclusive collections of clothing, footwear and accessories. From the £5 t-shirt to the much desired £40 parka, every piece holds an exceptional attention to detail while maintaining an affordable pricetag for men who want a ‘no fuss’ retail experience.
“We aim to deliver a simple no-nonsense approach to menswear – premium quality at affordable prices in a clean, modern and easy-to-shop environment.” Says Stephen Galea, MD “We’re excited to see how our customers respond to us.”
The store’s concept has been realised through a collaboration with retail design specialists Checkland Kindleysides, featuring a neutral colour scheme with raw materials like wood and metal combined with OPEN’s signature orange hue. Clean branding and packaging also combine with the shop’s interior to reflect the brands simple ethos.
The first store is scheduled to open in September 2014 in East London with a further 12 stores planned by the end of the year.