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Philadelphia’s ROOST Apartment Hotel

April 29, 2015

Hotels & SpasLifestyle | by Vicky Ilankovan


unknownFor all of their perks and luxuries, even the slickest of high-end hotels can be rather clinical places. The novelty of a new hotel room holds plenty of excitement, but it’s usually not too long before the thrill fades and you start to miss a few of those home comforts you’ve left behind. On the other hand, staying in a house or apartment while travelling might provide some of that home-away-from-home atmosphere, but at the cost of a certain unpredictability and excited.

It’s with that dichotomy in mind that Philadelphia’s ROOST Apartment Hotel enters the picture. The self-styled apartment hotel aims to combine the service, features and design of a luxury hotel with a few more homely amenities like a kitchen and a washing machine. The first ROOST has already been such a success that a second is on the way in Philadelphia later this year, with some ambitious plans for expansion across the U.S. and abroad in the near future.

At the centre of that success is the interior design by New York architect, Morris Adjmi. Whilst talking to Candid, Adjmi stated that

“Our goal was to really make it feel like the spaces revealed themselves over time [so that] they were more like the apartment of a friend that you want to stay at, as opposed to a hotel that you were just passing through.”

To that end, he combined found furniture with pieces designed by his team, so that achingly modern design sits alongside 100-year-old Turkmen rugs.

1000The end result is eclectic but still hangs together, giving the impression of a collection built up over time, but with a consistent design philosophy. Adjmi explained that he wanted the apartments to feel “like they were furnished by someone who was going to live there,” avoiding the artificiality of a room designed with everything to match. That level of detail goes right down to the bookcases, with handpicked selections designed both to draw the eye and to provide genuine reading material for guests.

Those familiar with Adjmi’s architecture will be aware that he is known for combining modernity and antiquity, repurposing existing buildings, retaining the original structures but introducing modern elements designed to both contrast and complement. The same is true of ROOST, where Adjmi found that behind the drop-ceilings installed by the building’s previous occupants, lay vaulted ceilings with “amazing” plaster detailing. After a bit of restoration work, those ceilings “set the tone for a lot of the spaces,” including prompting the herringbone hardwood floor designed to “look like it had been there for a long time.”

unknown_3Alongside the usual raft of hotel services like a 24-hour concierge and housekeeping services, ROOST offers a few facilities you might not expect. There’s gym access for one, along with a bike share scheme for guests. Perhaps most unusually pets are welcome too, which is sure to be a selling point for some. The upcoming second ROOST Apartment Hotel will boast a cafe, restaurant and bar too, along with a private lounge so that some of the guests on longer stays can get to know each other – and with roughly 70% of guests staying for a month or so, there’s lots of potential for that sense of community.

For those facing an extended stay, the benefits of ROOST’s residential features are obvious, but it also hopes to offer the best of both worlds for other travellers just hoping for a few home comforts and a natural, relaxed atmosphere – without losing the concierge.

 

Dom Preston