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Preen by Thornton Bregazzi SS14 Show Report

September 16, 2013

FashionLFWLondonLondon Fashion Week | by Danny & Josh

Day three of London fashion week kicked off with a more than mystical deliverance at Preen. The 9am show start was perfect for a collection, which oozed charisma. It was a truly magnetic performance, as bright colour block and geometric shapes took centrefold. Held at the National History Museum, the audience was dazzled by an assortment of neon pink, which was electrifying, and metallic shades, to make an undeniably captivating colour palette.


We saw rainy summer garments unfold, including a foil parachute anorak worn over a rave pink frock. A fusion of colour and prints demanded the stage at Preen, and the shapes were very asymmetrical, and so the cuts and hemlines really stood out in an unconventional fashion. In fact, there were a real variety of hems, some were mesh, straight, zigzag, and others with a total emphasis on asymmetric.


It was a collection filled with beautiful patchwork, with the final gown being all black – and it seems that designers are not shying away from black for SS14, maybe the not-so summery British weather has something to do with it. And as always, Preen always caters for a feminine, sexy silhouette, as we saw in the figure-hugging fits, like the slinky little dresses and pencil skirts, cinched in waists, cut outs, occasional show of midriff and beautifully fluted shapes, which also involved a peplum.


Massive thumbs up to Thornton Bregazzi, who managed to offer up an interesting, momentously detailed and structured collection, jam-packed with pretty, luminous and glowing colour.

Words Sakaynah Hunter