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Premier Models’ Carole White speaks at The Industry
March 4, 2016
We had the pleasure of watching Carole White, founder of leading modelling agency, Premier, speak at the Condé Nast College of Fashion & Design. White, who was interviewed by broadcaster Scott Wimsett (who flew in direct from LA) for The Industry, revealed that she never gets bored of the excitement of discovering the next new face and solving problems on a daily basis.
Since she established Premier in 1981, White has worked with some of the most renowned female models in the industry, including Cindy Crawford, Claudia Schiffer, Christy Turlington and Naomi Campbell, and has some of our favourite guys on the books: Sebastian Sauvé, Chuck Achike and Charlie Casely-Hayford. Candid has always enjoyed working with Premier’s models, who have featured in every issue of the magazine.
During the talk Carole discussed the impact of social media and how much it has changed the media for good, and that having a great social media profile is now as important as your look. And while looks can get you ahead in the industry, she told us that she firmly believes the most important attribute for modelling success is “personality”. White simply stated: “If you’re a drip, it won’t work.”
We sat with a range of designers, retailers, publishers PRs and editors, all captivated as to how she started Premier from scratch and her success in creating and building one of the world’s most elite agencies.
Once the talk was over, White answered questions from the audience, including about her biggest regret, which she revealed was turning down the opportunity to work with Heidi Klum and Kate Moss.
She also quipped that modelling is about the only industry where women will earn more than men.