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Puma x McQ for SS15
January 28, 2015
Spring/Summer’15 see’s PUMA rekindle their relationship with McQ for a second season merging PUMA’s tech performance expertise with McQ’s fashion heritage. Building on the debut collection this season embodies McQ‘s edgy, urban feel with both re-imagined classic PUMA silhouettes and exclusive new products inspired by a high fashion aesthetic.
Mismatched colours and metallic textures adorn traditional shoe designs while technical mesh meets premium leather and unexpected glow-in-the-dark detailing. The colour palate is reminiscent of 1950s Formica colours – bright and clashing with a fresh modern twist, re-imagined through Alexander McQueen’s extensive archives, their iconic graphic tyre print covers both styles and brings to life McQ’s sense of rebellion and spontaneity.
Available in-stores and online from February 7th.