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Puma x McQ for SS15

January 28, 2015

Fashion | by Candid Magazine

Spring/Summer’15 see’s PUMA rekindle their relationship with McQ for a second season merging PUMA’s tech performance expertise with McQ’s fashion heritage. Building on the debut collection this season embodies McQ‘s edgy, urban feel with both re-imagined classic PUMA silhouettes and exclusive new products inspired by a high fashion aesthetic.

Mismatched colours and metallic textures adorn traditional shoe designs while technical mesh meets premium leather and unexpected glow-in-the-dark detailing. The colour palate is reminiscent of 1950s Formica colours – bright and clashing with a fresh modern twist, re-imagined through Alexander McQueen’s extensive archives, their iconic graphic tyre print covers both styles and brings to life McQ’s sense of rebellion and spontaneity.

Available in-stores and online from February 7th.

MCQ SS15 SHOT 04-070 MCQ SS15 SHOT 04-135 MCQ SS15 SHOT 06-081 MCQ SS15 SHOT 06-107 MCQ SS15 SHOT 08-069 MCQ SS15 SHOT 08-078 MCQ SS15 SHOT 10-121 MCQ SS15 SHOT 10-205

Sufiyeh Hadian