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Raf Simons Launches E-Commerce Site

July 14, 2014

Fashion | by Hannah Banks-Walker



Raf Simons’ AW14 collection was a collaborative effort with Californian artist Sterling Ruby, and it’s now getting its own e-commerce site launching tomorrow. Inthenameof.be will be (virtually) open until the 1st September, offering a different group of items each week and all for a limited time. With worldwide shipping on offer, Inthenameof looks set to be a global success.

Alongside the website, there will also be a pop-up shop in Antwerp, open every weekend from 4th September- 13th October. The store will have a conceptual vibe, offering up a new interior each week alongside various DJ sets. Unsurprisingly, this retail concept was conceived by Simons, working alongside his commercial director Charlotte Arts as well as fellow Belgian, photographer Willy Vanderperre.

By Hannah Banks-Walker

Image: Yannis Vlamos